Now a cor­ner­stone of Design Week, styl­ish Brera is the most cen­tral and arguably the most excit­ing of the Fuorisa­lone cir­cuits in 2012. No miss­ing it, just north of Piazza Duomo and fes­tooned all in red with flags, show­room signs, and infoboards cre­ated by Alulife. With the mar­ket­ing drive of Brera Design Dis­trict and pow­er­ful part­ners and spon­sors, the list of over 50 show­rooms reads like a Who’s Who of con­tem­po­rary design, and roughly 90 events will tempt you into mod­ish loca­tions around the area from Tues­day 17th through to Sun­day 22nd April.

One of the main spon­sors, Hyundai is launch­ing its Cre­ative Lab project here, a plat­form for inter­na­tional design com­pe­ti­tions, with the results of its first invi­ta­tion to graph­ics stu­dios on the theme New Think­ing, New Pos­si­bil­i­ties, and a new call, dur­ing Design Week, to cre­ate an app for sus­tain­able mobility.

Val­cucine, mean­while, is offer­ing show­room space (in Corso Garibaldi 99) to small eth­i­cal and envi­ron­men­tal­ist oper­a­tions while pro­mot­ing a brand of its own, demode. They’re all there to repair, recy­cle, reuse and renew your old stuff, from bro­ken fur­ni­ture to unwanted cloth­ing, rust­ing bicy­cles to cater­ing left-overs! This is a must.

Vivere alla PontiThe Houses Inhab­ited by Giò Ponti - is one of a mul­ti­tude of cul­tural events pro­moted by the Dis­trict: an exhi­bi­tion illus­trat­ing Giò Ponti’s exper­i­ments with domes­tic liv­ing and work­ing spaces, curated by designer Francesca Molteni (ubiq­ui­tous dur­ing Design Week) with the help of the Giò Ponti Archives and Milan’s Ordine degli Architetti, and held at the Order’s HQ in Via Solferino 19.

Design Mood is a bril­liant new dig­i­tal idea from fur­nish­ing com­pany Cesare Roversi.  They’ll pro­duce sim­ple, func­tional designs prof­fered by young cre­atives and dis­play them for sale through the Design Mood site, which goes online on April 17 with the first designs real­ized: a vir­tual event, this. The con­cept is to make high qual­ity fur­nish­ings at low prices, involve emerg­ing design­ers in the pro­duc­tion process, and reward their efforts with roy­al­ties amount­ing to 10% of each sale.

If there are any dom­i­nant themes among all that’s going on in Brera 2012, they are per­haps sus­tain­able design, any­thing green, and art. The cul­mi­nat­ing over­all event is Brera Design Night on Fri­day 20th, with some loca­tions stay­ing open late and the grand Fuorisa­lone Design Party by Hyundai at the Officine del Volo in Via Mece­nate 76.

The Fuorisa­lone isn’t just Brera, of course: Design Week fever is high all over town with don’t-miss venues and events in the other big cir­cuits - Tor­tona (per­sonal favourite), Porta Romana, Porta Venezia, Mece­nate and Ven­tura Lam­brate. See the Fuorisa­lone site for all the details.

Less than a week to go!