April 17 to 22, 2012. In Milan, where else?
There you have the dates and this year’s catchphrase. The city, interior design professionals and addicts the world over are gearing up to the 51st edition of the planet’s greatest home furnishing exhibition, the Salone Internazionale del Mobile.
The numbers are similar to last year’s: 209,000 square metres of net exhibition space at Fiera Milano in Rho, run by Cosmit, and almost 2500 exhibitors in all, including the special Saloni for kitchens, bathrooms and furnishing accessories, and the Satellite expo where 750 creative talents under the age of 35 are flaunting their innovative stuff this time round.
The most significant departure from the 2011 format, for non-trade devotees, is that the Saloni are open to the general public for two whole days — not just on the last day, Sunday 22nd April, but on Saturday 21st too.
Look out for collateral arts events in town. Design Dance is a stunning choreography of bodies, voices and design objects by Michela Marelli and Francesca Molteni, performed every evening during Design Week at the Triennale’s Teatro dell’Arte. There’ll be a multimedia installation entitled librocielo at the Biblioteca Ambrosiana, in which Attilio Stocchi reflects on life and living with extracts from ancient texts. And a performance at the Piccolo’s Teatro Studio, Mani Grandi senza fine, in which Laura Curino gives us the great Milanese designers of the ‘60s - Castiglioni, Magistretti, Menghi, Sottsass, Viganò, Zanuso. But these are just the events under the Cosmit umbrella.
The Fuorisalone is huge. There’s so much going on in so many locations around the city centre that they’re sorted into 5 distinct itineraries, whole districts humming with creativity and teeming with temporary showrooms alongside resident stores and workshops. Fresh and daring, it’s the fringe festival of the trade fair, with a bounteous events calendar to make you wish for ubiquity. More on the Fuorisalone soon.
Photos courtesy of Cosmit.