Ever heard of a fra­grance hotel? Prob­a­bly not, as the one we’re about to reveal is prob­a­bly the world’s first and only, for now. It’s just opened in dash­ing Zona Tor­tona, brain­child of the Mar­tone fam­ily and cre­ated on the site of their old per­fumes and essences fac­tory. Lux­ury suite hos­pi­tal­ity only, packed with design, eco-friendly tech­nol­ogy and olfac­tory stim­uli : a hotel-à-parfum.

Behind the all-glass façade on Via For­cella are 28 suites each inspired by a fra­grant essence — san­dal­wood, vetiver, jas­mine, gar­de­nia, etc. — and all look­ing out onto a stun­ning and size­able inter­nal gar­den. Archi­tect Luciano Colombo used steel, alu­minium and glass along with white inte­ri­ors for a keen con­tem­po­rary look, but wooden floor­ing, leather seat­ing and shelves of leather-bound books lend warmth. Fur­ni­ture is from all-Italian design brands (Flos and Poltrona Frau to name a cou­ple) or was custom-made by Lom­bard crafts­peo­ple, while themed art­work is by the stu­dents of Milan’s august Brera Acad­emy.

What do I wear in bed? Why, Chanel No. 5 of course
Mar­i­lyn Monroe

Along with the scented rooms, Magna Pars Suites Milano boasts its own bar and restau­rant, steam and mas­sage area, gym, and a library con­tain­ing most of the impres­sive col­lec­tion of real books men­tioned ear­lier, all under the watch­ful eye of Gior­gia Mar­tone, still very much in the fam­ily busi­ness as Mar­ket­ing Direc­tor of per­fumery giant ITF Cos­met­ics.

On the same site but accessed from Via Tor­tona itself is the more famil­iar Magna Pars loca­tion for tem­po­rary events, offices and cre­ative stu­dios, always abuzz dur­ing Design Week and now glossier still with the Suites in the package.

Magna Pars Suites Milano
Via For­cella 6
20144 Milano
+39 02 8338371
info@magnapars.it