Half Italian-half South African, I grew up in Cape Town and moved to Europe twenty-odd years ago to follow this fantastic guy I met at the airport.
After completing my BA in industrial psychology in Cape Town, getting my simultaneous interpreting diploma in Cambridge, doing an interior design course in Florence, perfecting four languages around Europe and completing a Master’s in digital marketing in Bari, I had a pretty hard time finding the career of my life in a sleepy town of 55 000 souls way down in southern Italy (where the above-mentioned airport guy was from).
So I invented it.
I set up Viaggi di Architettura, an online tour operator specialized for a market of Italian professionals and architecture lovers.
Currently thirty-something (rapidly going on forty-something…), I’ve been travelling around the globe for these dozen or so years to the places where the most cutting-edge stuff is going up, meeting some of the most fascinating architects on the international scene, sleeping in the latest design hotels and art resorts, networking with amazing people around the globe on the lookout for stuff that would interest others like me.
Doing what I do means that I’m pretty well-travelled.
I can tell you the fillings in the sandwiches in airport lounges almost anywhere and the colour of the liquid soap in airport loos around the world.
The past five years have been pretty exciting; I’ve been scouting for trends in architecture and design for most of the big Italian TV channels (as well as several foreign ones), making in-flight entertainment films for Alitalia and collecting prizes around the country for the Viaggidiarchitettura project.
I often get to work side-by-side with the magazines, write a travel column for Italian Vogue, and organize corporate design events around the globe.
I consider myself a kind of Urban Destination Therapist, and I must admit that I have one of the most fantastic jobs around.
It’s not my idea, Confucius said it about 2000 years ago…
choose a job that you love and you will never have to work a day in your life…
- Confucius






