A tiny urban revolution, from the south
Salvaging Made in Italy
Hospitality spaces rising across the South of Italy: from industrial archaeology, a cow shed, a TV repair shop, a gym, a panel beater, Kubrick-style microarchitecture. All abandoned for over twenty years.
Just the next incredible piece of architecture and Italian design waiting to be rescued.
Fast fashion isn't the only disposable industry.
Fast furniture is quietly filling our homes - and our landfills.
Reclaimed. Never replicated.
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i.
Unique vintage Italian pieces. No contract furniture.
Every chair, lamp and table has its own provenance: sourced, found, restored. Nothing ordered from a catalogue, nothing that could furnish a second property the same way.
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ii.
Upcycled architecture.
A cow shed. A TV repair shop. A gym. A mechanics workshop. The building's former working life isn't hidden. It's the reason the space exists at all.
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iii.
Analogue, not AI.
The work happens by hand: in archives, in workshops, on site, through artisans and people who remember what a building used to be. Nothing here is generated. Everything is reclaimed.
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iv.
Salvaging architecture and design.
Not a portfolio strategy. A way of living that happens to produce buildings: slow, ongoing, personal, and never finished on a schedule.
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v.
Third places. Spaces of belonging.
Not home, not work, not a room to pass through. Somewhere a person can feel like they've arrived, built on what people actually need, not on what photographs well.
Started in the south.
Staying in the south.
Call it real estate, but with the accent on real.
I studied industrial psychology before I ever looked at a floor plan. I never practised, but the training never left. For twenty years after that, I worked in travel communication, including building Can't Forget Italy over more than two decades, telling other people's stories about places, helping them describe why somewhere mattered.
A degree in how people behave in spaces, and twenty years describing why places matter. What I'm building now is the answer to both.
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